This was a difficult sale as the store was located in the downtown area of a tourist town and the sale was held in the out of season when the tourists weren’t there and most surrounding stores were closed. The sale would have been more profitable and easier to do had it been done during the tourist season. The inventory was similar to a Dollar General store. Starting inventory was $120,000 and reported sales exceeded $127,600, plus we sold the fixtures for over $5,600. The opening day of our Pre-Showing sales ran $14,000. 514 players entered our Fun Game which gave them an incentive to buy and the game continued to generate more and more traffic as the sale progressed. This helped us hold media advertising expense to .018%!
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