Sporting Goods Store Case Study

Case Study

Good experience—good sale!

This retailer was an absentee owner and he consulted with our Sale Consultant by phone almost every evening throughout the sale.This was a $190,000 cost inventory including 400 pair of out dated athletic shoes found in the basement.  They transferred in another $5,000 in unwanted merchandise from another store including over a $1,000 in dated athletic shoes.  They also pulled out $2,000 in good merchandise and sent it to another store.  This made the cost of merchandise to be sold $193,000.  The opening day of our Pre-Showing sales fell just short of $22,000.  Reported sales exceeded $206,000.  Our Fun Game had 415 customers participating which helped our Sale Consultant hold media advertising expenses to 3.8%.  At the bottom of the Final Report the owner wrote “Good experience—good sale!”