Hardware Store Case Study

Case Study

121% return on inventory cost

This was a long established ACE store with a $300,000 cost inventory.  Another $30,000 in fast turning profitable selling merchandise was brought in making the total inventory to be sold $330,000 at cost.  The first day of our Pre-Showing sales exceeded $27,000 making it the biggest volume day the store ever had.  Reported volume for the sale was a few dollars short of $398,000!  This was considerably more than Wingate’s projection (We like to make conservative projections that we expect to exceed).  This was a 121% return on inventory cost.  There were 1441 customers signed up to participate in our customer incentive program which gave them an incentive to buy more merchandise and helped generate more customer traffic.  One customer only missed 3 days of shopping the store over the 9 week sale.  This program helped us hold media advertising expenses to $3,751 or .00943% of gross sales.  The owner told ACE that we are the only way to go.