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This was a small True Value hardware store. The owner had worked in the store six days a week for 45 years before he suddenly passed away. His wife had never worked in the store and knew nothing about how to manage it. She first tried to sell it without success before employing us to liquidate it. The starting inventory was $115,000 and reported gross sales ran over $121,000 for a 112% return. Plus we sold the fixtures and equipment for more than $6,800. Advertising expenses were held to $2,900. Our customer incentive program with 1167 participants generated more and more customer traffic throughout the sale while giving inducements to buy merchandise at regular discounts.