This was a long established store carrying good shoe lines. Starting inventory was $195,000. $6,000 was pulled out of inventory. On the opening day of our Pre-Showing there was a line of customers a block long waiting to get in. Sales that day ran $61,000! That was more than double the store’s best day ever and we did it on a Thursday. They then purchased another $16,000 (Should have been a lot more). Reported sales ran $329,000 for a 164% return. Plus fixtures were sold for an additional $5,800. Media advertising expense was held to 1.2% of sales.
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